guitar escape
Hotel California Guitar Tab Solo
The rise of economy flights, bringing far reaching destinations affordable to the masses, followed by the astonishing birth of the internet as a gateway for all manner of social networking and research facilities, have both been large contributors to build this modern style of living we have all so quickly grown accustomed to.
It’s difficult to remember how we coped before the invent of the mobile phone or the laptop. It’s also difficult to remember what we would do when booking a holiday or a short break away, without being able to nip onto google to find the best deals and the most accurate reviews.
Globalisation or ‘McDonaldisation’ as it’s, somewhat, more affectionately known (based upon the dreadful and depressing theory that it’s almost possible to travel the entire globe and eat only McDonald’s burgers), has changed us all whether we like it or not. I for one am quite happy with the direction all this technology is taking us. Although, admittedly I’m a little concerned how I’ll cope when old and unable to learn the new-fangled “can’t live without” gizmos and gadgets.
Seriously. It’s great. How can anyone deny that it has changed our personal and business lives for the better? Well, for most small businesses, there is also a flip side.
The bed and breakfast industry is one such sector that suffers from the above mentioned flip side. It’s fantastic that we can now reach the masses, and communicate all our latest deals, show case our establishments, and offer a plethora of other services to people on the other side of the world at the touch of a button. But is it all as easy as it sounds? To me it doesn’t even sound easy.
Hotel California Guitar Tab Solo
Spam emailing client lists and prospective customers is often inefficient; most of us have quickly learned to ignore such ploys without even opening the email. That leaves clever websites and the bid for the Google ‘top-spot’ as some of the best ways to become noticed.
Of course, there are many ways and ideas to get your establishments conspicuous on the web, and I do not pretend to be even remotely knowledgeable about them. Unfortunately for me, and the company I work for, it’s becoming increasingly apparent that even small business can’t escape the need for such ferocious methods of marketing.
In the olden days, to become the best in your area, required a decent amount of leafleting, a few well placed newspaper adverts, and of course, word of mouth from satisfied customers. Now days however, we need to not only be business savvy, but have a complete understanding of how the mind boggling world of the internet works, and the computer knowhow to implement our ideas… crikey!
Most would assume that all of the above is distressing enough; it really is enough for me. However, we in the hotel and bed and breakfast industry face an even bigger worry. The one biggest factor in our success is entirely focused on online reviews.
The absolute fear of obtaining 100% customer satisfaction in the online world is all consuming. Just one bad review or ‘one star’ comment can dissuade your potential future clients away from your hard earned, and well run establishment, in favour of a competitor down the road.
Don’t misunderstand me; I am all for attempting to achieve full and complete customer satisfaction. But there is always, no matter how rare, the occasional person who arrives in a bad mood; they are entirely sure that, no matter how polite and servile you attempt to be, never mind how clean and well equipped their rooms are, they will have a bad time.
I have seen reviews on some competitor websites that seem ludicrous to me (and hopefully to the majority of level minded people). An example of such was when looking for a summer holiday hotel for my partner and I. When finding what seemed a decent looking place, I noticed it only had three out of a five star rating. Curiously I clicked on the ‘read full reviews’ link and found that there were only three which had brought the rating down. They were as follows:
“They did not have soya milk” ***
OK, either call in advance and let them know you require it, or bring your own. Is it really that bad? Does it really mean they loose two stars?
“During breakfast we had a chap who blew his nose 25 times (which I find very annoying when I am eating) he seemed to have a bit of a problem with this as he just did not stop from the moment he was seated. We settled for cereal and toast and left due to this as it put me off my eggs!?!” **
How this relates to the quality of the hotel is beyond me. To then give it two stars out of three for this reason is almost comical.
“the hotel had under floor heating – not good.” *
I’ve always thought that under floor heating was a good thing, especially on bare feet. This reviewer only gave the hotel a one star rating, which only goes to prove my point that some people will complain about anything.
The most frustrating thing is that many people, when looking for a place to stay, will only look at the overall rating of an establishment. The above example shows how a fantastic venue (we did go there for our holiday and can confirm it was a pleasurable stay) can loose business due to the shaky-minded logic of a serial complainer, hell bent on finding something to dislike.
So what can we, the hotel owners and staff, do to combat these rare but devastatingly damaging reviews? The answer is annoyingly ineffective; keep providing top quality service, and hope that the good reviews are proportionately large enough to make the occasional ‘bad egg’ less effective. Unfortunately however, most people are less inclined to take the effort to write a good review, than those, who having had a bad experience, are motivated to comment about it.
In conclusion, I can honestly say that the online world has been as much a bane as it has a bonus to the average business, especially those dealing with the public sector. I can only hope, that there are those like me, who take the time to look at reviews rationally when searching for hotels, or indeed any other review based service.
Find Cheapest Hotel Click here
About the Author
Derek Beres: Global Beat Fusion: Algeria Rocks, Togo Rolls
For better or worse, Algerian singer Rachid Taha has done his best to maintain a rebellious image that exhibits itself in his music with hard…
My Apocalypse – Escape The Fate – Guitar Cover ☺
|
|
Buffet Hotel $7.81 2009 album from the veteran singer, songwriter, author and American icon. Produced by long-time Coral Reefers, Mike Utley and Mac McAnally, the record contains 12 great new songs that are excellent additions to his already respected catalog. Guest artists checking into Buffet Hotel include Sonny Landreth, Jake Shimabukuro, Cedric Burnside, Steve Lightnin’ Malcolm and Toumani Diabate. The packag… |
|
|
Assassin’s Creed 2 (Original Game Soundtrack) $9.99 … |
|
|
Escape $11.98 Limited Edition Japanese pressing of this album comes housed in a miniature LP sleeve. 2006…. |
|
|
Count to 100 (Tael til 100) $2.99 … |
|
|
Count to 100 (Tael til 100) $9.99 … |
|
|
Journey Escape Lines Don’t Stop Believin’ black t-shirt This Journey tee with the band’s signature space-themed artwork in full-color, is based on the cover of their album ”Escape”. The updated design includes the band name down the side in computer-style red lettering, and ‘Don’t Stop Believin’ printed below in blue. The vibrant image includes a spaceship exploding from a planet, with Spirograph-style circular lines radiating outward from the center… |
|
|
Journey ESCAPE Album Cover Logo Men’s T Shirt Size Large thru XL Officially licensed. 100% cotton, pre-shrunk shirts. Brand new from the manufacturer…. |
|
|
Journey ‘Big Logo’ distressed black t-shirt Journey Black t-shirt features artwork inspired by the ‘Escape’ album, done in an oversized all-over print. ‘Don’t Stop Believin’ is printed below. The band name is printed in red, against a vibrant image of a spaceship exploding from a planet. Journey formed in 1973, and rocked through the 70′s and 80′s with their great ballads. Radio-staple hits included ‘Any Way You Want it’ and ‘Open Arms’. J… |
|
|
Rock Band 2 $18.99 Continue Your Rock and Roll Fantasy Rock Band 2 lets you and your friends take your band on an even more expansive and immersive world tour – in person or online – and continue your rock and roll fantasy. Harmonix, deliver Rock Band 2, the next step to the platform that lets audiences of all ages interact with music in an all-new way. Rock Band 2 lets players vicariously jam out as some of the b… |
|
|
Rayman Raving Rabbids 2 $11.30 Rayman Raving Rabbids 2 Wii… |
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.