electric guitar merchandise

electric guitar merchandise

Power companies have done their best home purchase in the ascendant everywhere Enclosure

Since 2010, more and more consumer electronics companies to look to the Internet, or self-built mall, or back B2C platform, expand marketing channels to the network. In 2009, Chinese appliance-scale B2C online shopping market transactions was 21.2 billion yuan, up 177.0 percent in 2008, rapid growth can be described. However, Ereli research, the current B2C market transactions transmitted from the scale of home appliances accounted for the overall size of online shopping transactions compared to just 18.7%.

    Home appliances ingrained habits of consumption experience, people like a professional shopping service and a comfortable shopping experience, although many consumers have not yet fully recognized the new appliances to buy online shopping patterns, but the family has been irresistible tide of power purchase, more appliance suppliers, distributors to join them, to seize the opportunities e-commerce.

    Power purchase enticing home

    According to iResearch Consulting “2009-2010 Chinese appliance B2C online shopping study” shows that in 2009 China’s home appliances trade size of B2C online shopping market was 21.2 billion yuan, up 177.0 percent in 2008, a large increase. The next three years will continue to maintain a rapid growth momentum, the scale of 2013 is expected to exceed 20 billion yuan will be.

    IResearch statistics show that third-party power purchase B2C home market trading platform size is 16.6 billion, of which Jingdong Mall of home appliances sales volume accounted for 38.6% of the market share leader; Taobao Mall market share of 16.7%; to sell large electrical home appliances based network of the century, its market share of 9.8%; three B2C enterprises accounted for 65.1% of market share, market concentration is high.

    Suning, Gome and other channels to challenge the traditional appliances. And the latter as the traditional channels, but also to actively build their own e-commerce platform.

    This year on January 25, Suning Tesco formally launched, Suning said it had plans for B2C business road map, goal is 3 years in the National Grid purchase occupy more than 20% market share. It is reported that Tesco will set up 1,000 Suning’s B2C professional operations team, the implementation of self-purchasing, independent sales, shared logistics services operating mechanism. “E-commerce is just a platform, the background building is the key.” Zhang Jindong, says.

    Speech is not difficult to see, Suning not do a simple online shopping mall, but the establishment of a dedicated appliance e-commerce empire. In addition, GOME Group president Chen Xiao said the new e-commerce strategy is actively planning among countries the U.S. will launch a new e-commerce solutions.

    Household electrical appliance enterprises compete to test water

    Asia’s largest network of retail mall Taobao, for example, a growing number of household electrical appliance enterprises settled in Taobao Mall, opening flagship stores, and set up a corresponding management departments. From the business model perspective, Taobao Mall is a brand to attract sellers and distributors and buyers to receive sales commission or rent a profit model, the equivalent of reality in the IT Marketplace.

  Glanz, Philips, Sanyo, Supor, the United States, and Germany and Italy, Connor, etc., many appliance companies will set up the network directly to the store Taobao Mall, sought to seize the opportunities e-commerce.

    Although the network has brought in sales, compared with only a drop in the bucket line, but the appliance business or hobby shop open network, one network purchased the shopping habits of modern people, on the other hand, carried out by internet marketing online shopping. As De-Electric announced intention to carry out the “Buy BMW Germany, Italy sent” campaign, organizers will publish a price Taobao 1 per virtual products, at 21 o’clock on the May 28, 2010 the whole, all participants will can participate in auction of the product, the first 88,888 users of the product captured, can be provided by the German and Italian 15-year-speed BMW Teng or right to use.

    The event was announced, it received enthusiastic pursuit of Internet users. German and Italian high-Tak Hong, chairman admitted that the activities of the mind first, and fashion side by side, the second is to repay consumers, third, to increase their influence. There are many similar examples, almost all household electrical appliance enterprises are familiar with this channel to the fresh water testing e-commerce model. The old distribution channels can not meet the standards of the people shopping psychology, online shopping has brought the maverick spending, price transparency has become a trend.

    In addition, many self-built appliance business online mall, will be effective sales and service line extension, but online shopping experience was not close to the market, such product information updated Mall despite the fast, accurate information; but the brand meaning, the actual meaning, the main purpose of promotional and advertising products, the consumer into the store and store them.

    Online shopping environment more needs purification

    Though he has brought transmitted from many conveniences, Ye relish for the young family, but can not be ignored, online shopping Huan Jing’s not standardized, resulting in this market there is a service Quefa, market chaos, the proliferation of Deng Wen Ti cottage. It is these issues that hinder the development of home purchasing power.

    At present, the net purchase of products and more concentrated in the areas of small appliances, large appliances online shopping complaints for consumers hardest hit. As the major appliances are durable goods, and larger, transportation difficulties, online shopping does not help consumers enjoy the service provided by the manufacturer, therefore, whether the security service, became the focus of consumer concern.

    In a survey of consumer satisfaction, consumers that shop sales network the main problem facing the “delivery time” and “service” problem. An online shopping Daren admitted that “net purchase appliances really convenient and affordable, but one point of a sub-price goods, we should not worry about large appliances after-sale protection.”

    In the message area Mouwang purchase mall, the reporter found that many complaints are concentrated in the goods after a fault online shopping business and manufacturers, “pass the buck.” Manufacturers say “not responsible for the products purchased online,” three bags should be provided in accordance with provisions of the sales charge, look for vendors to resolve. The site will be to “no after-sales maintenance staff,” the reason to consumers “kick” back factory.

    Insiders pointed out that how to guarantee service in place in time is a home appliance sales platform must be considered. After all, unlike the general merchandise home appliances, consumer choice in online shopping should be larger, good reputation, brand and complete the site, and through physical means of comparing carefully selected, with particular attention to the maintenance point of residence there in order to enjoy the after-sales service .
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